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Shutter Speed

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Experiments on photography and editing :) On the Canon camera we used Tv mode which allows us to adjust the shutter speed while the camera automatically chooses the aperture and ISO. Shutter speed is the length of time camera shutter is open, exposing light onto the camera sensor. Essentially, it’s how long your camera spends taking a photo. This has a few important effects in how your images will appear. one of the effects is motion blur, the shutter speed is long and more light is exposed onto the camera sensor. This usually allows for the capture of speed and motion. Landscape photographers usually use this. e.g 1/4 The opposite is freeze motion which communicates fine and sharp detail which may not even be visible to human eyes. This uses fast shutter speed, allowing less light into the camera sensor and exposure and brightness are quite high. Below, by adjusting the tripod and trusting the fast release plate, my friend Laura captured the cyclical process of m...
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Mood Board

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Ideas behind the mood board: Mila Kunis was a female protagonist within 'That 70s Show', her costume and the sets iconography will inspire those in my music video. Vinyls keep rising up and down in how prominent they are, being relatable and generic of any generation since 1900s. After decades of music being stored as mp3s and mp4s on computer hard drives, vinyl saw a resurgence in the late 2010s. January 2017 boasted the highest number of vinyl records sold since 1991. 2017 marked the tenth consecutive year of vinyl growth. These are epochal and iconic of indie and baroque pop and will be displayed on a wall behind the lip-syncing performer in my music video. This will create immediate nostalgia and reminiscence.  Roses on fire and ice melting are metaphorical of the individual traits within the presented relationship.   At the beginning, the music videos era will be introduced immediately through the iconography of a table, with feminine nostalgic props such...
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Audience Research

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Secondary Audience Research There are three marketing mediums: print, television and print. An older target audience would prefer print products rather than products that are streamed via technologically converged platforms as that's what they're used to. Genre of songs in correlation to ageism: From this I can tell that classical rock is the most popular genre amongst my target audience. Therefore, to create a more vintage and nostalgic retro feel I will use a hybrid of rock and another sub-genre like classical or neo-psychedelia.  The BPI’s Digital Music Innovation Panel:   During June 2011, the BPI’s Digital Music Innovation Panel conducted a survey into music consumption patterns in UK households. They sampled 1,000 adults with quotas on age, gender and household composition. They used a 25 minute online survey, with some metrics collected for individual respondents and some for entire households   The change in listening behavior:   Claimed cha...
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