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Audience Research

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Secondary Audience Research There are three marketing mediums: print, television and print. An older target audience would prefer print products rather than products that are streamed via technologically converged platforms as that's what they're used to. Genre of songs in correlation to ageism: From this I can tell that classical rock is the most popular genre amongst my target audience. Therefore, to create a more vintage and nostalgic retro feel I will use a hybrid of rock and another sub-genre like classical or neo-psychedelia.  The BPI’s Digital Music Innovation Panel:   During June 2011, the BPI’s Digital Music Innovation Panel conducted a survey into music consumption patterns in UK households. They sampled 1,000 adults with quotas on age, gender and household composition. They used a 25 minute online survey, with some metrics collected for individual respondents and some for entire households   The change in listening behavior:   Claimed cha...
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Controlled Photography

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                                                     Interior Shots  In this wide mid-shot it is apparent that my nail disturbs the image, thus i have cropped it out, this has also created the illusion of a taller ceiling. The shot captures the distortion of the reflection and the parallel walls and doors create alignment. The subject is looking in the direction of the camera lens but not directly at it and moving off-center, this accentuates the length of the corridor. The horizontal shot is of unbalanced exposure, i added a sharpening filter to accentuate it's fine details. I like how the light is reflected off the polished door because it adds to the clear plastic reflection. I have also layered a vibrant filter to enhance the colours. I took this shot to create a conspicuous symmetrical image. I tried to c...
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Shutter Speed

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Experiments on photography and editing :) On the Canon camera we used Tv mode which allows us to adjust the shutter speed while the camera automatically chooses the aperture and ISO. Shutter speed is the length of time camera shutter is open, exposing light onto the camera sensor. Essentially, it’s how long your camera spends taking a photo. This has a few important effects in how your images will appear. one of the effects is motion blur, the shutter speed is long and more light is exposed onto the camera sensor. This usually allows for the capture of speed and motion. Landscape photographers usually use this. e.g 1/4 The opposite is freeze motion which communicates fine and sharp detail which may not even be visible to human eyes. This uses fast shutter speed, allowing less light into the camera sensor and exposure and brightness are quite high. Below, by adjusting the tripod and trusting the fast release plate, my friend Laura captured the cyclical process of m...
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