Lighting Photography

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Mood Board

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Ideas behind the mood board: Mila Kunis was a female protagonist within 'That 70s Show', her costume and the sets iconography will inspire those in my music video. Vinyls keep rising up and down in how prominent they are, being relatable and generic of any generation since 1900s. After decades of music being stored as mp3s and mp4s on computer hard drives, vinyl saw a resurgence in the late 2010s. January 2017 boasted the highest number of vinyl records sold since 1991. 2017 marked the tenth consecutive year of vinyl growth. These are epochal and iconic of indie and baroque pop and will be displayed on a wall behind the lip-syncing performer in my music video. This will create immediate nostalgia and reminiscence.  Roses on fire and ice melting are metaphorical of the individual traits within the presented relationship.   At the beginning, the music videos era will be introduced immediately through the iconography of a table, with feminine nostalgic props such...
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Audience Research

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Secondary Audience Research There are three marketing mediums: print, television and print. An older target audience would prefer print products rather than products that are streamed via technologically converged platforms as that's what they're used to. Genre of songs in correlation to ageism: From this I can tell that classical rock is the most popular genre amongst my target audience. Therefore, to create a more vintage and nostalgic retro feel I will use a hybrid of rock and another sub-genre like classical or neo-psychedelia.  The BPI’s Digital Music Innovation Panel:   During June 2011, the BPI’s Digital Music Innovation Panel conducted a survey into music consumption patterns in UK households. They sampled 1,000 adults with quotas on age, gender and household composition. They used a 25 minute online survey, with some metrics collected for individual respondents and some for entire households   The change in listening behavior:   Claimed cha...
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Record Label Research

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Columbia Record Label   An Overview: Columbia Records has come a long way from its beginning at the end of the nineteenth century, although its product remains basically the same. From the 1880s to the present, the company has sold prerecorded sound. A music industry pioneer in both technology and content, Columbia Records continues operating as one of the four label groups of Sony Music Entertainment Inc. (SMEI), a global recording company. The other three label groups within SMEI are Epic Records Group, Sony Classical, and Relativity Entertainment Group.   Columbia Records originated in the late 1880s as the Columbia Graphophone Company of Bridgeport, Connecticut. The original company was built upon the experiments of scientist Charles Sumner Tainter and Chichester A. Bell. Bell, a cousin of telephone inventor Alexander Graham Bell, was an engineer. In 1886 the two received a patent for a wax-coated cardboard cylinder on which sounds could be ...
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