Zuzanna Kalecinska

Ideas behind the mood board: Mila Kunis was a female protagonist within 'That 70s Show', her costume and the sets iconography will inspire those in my music video. Vinyls keep rising up and down in how prominent they are, being relatable and generic of any generation since 1900s. After decades of music being stored as mp3s and mp4s on computer hard drives, vinyl saw a resurgence in the late 2010s. January 2017 boasted the highest number of vinyl records sold since 1991. 2017 marked the tenth consecutive year of vinyl growth. These are epochal and iconic of indie and baroque pop and will be displayed on a wall behind the lip-syncing performer in my music video. This will create immediate nostalgia and reminiscence.  Roses on fire and ice melting are metaphorical of the individual traits within the presented relationship.   At the beginning, the music videos era will be introduced immediately through the iconography of a table, with feminine nostalgic props such...

Lana Del Rey - Brooklyn Baby Genre:   Baroque pop (sometimes called baroque rock ) is a fusion genre that combines rock music with particular elements of classical music. It emerged in the mid 1960s as artists pursued a majestic, orchestral sound and is identifiable for its appropriation of Baroque compositional styles (contrapuntal melodies and functional harmony patterns) and dramatic or melancholic gestures.  Lana Del Rey is known for her retro music videos and majestic vocals that prevail with the combination of instrumentals.  Artist Research Her music has been noted by critics for its stylized cinematic quality; its preoccupation with themes of tragic romance, glamour, and melancholia; and its references to pop culture, particularly 1950s and 1960s Americana With her music often being noted for its cinematic score-like qualities, Del Rey's videos are also often characterized for their usually cinematic quality with a retro flair.  Since her career ...

Secondary Audience Research There are three marketing mediums: print, television and print. An older target audience would prefer print products rather than products that are streamed via technologically converged platforms as that's what they're used to. Genre of songs in correlation to ageism: From this I can tell that classical rock is the most popular genre amongst my target audience. Therefore, to create a more vintage and nostalgic retro feel I will use a hybrid of rock and another sub-genre like classical or neo-psychedelia.  The BPI’s Digital Music Innovation Panel:   During June 2011, the BPI’s Digital Music Innovation Panel conducted a survey into music consumption patterns in UK households. They sampled 1,000 adults with quotas on age, gender and household composition. They used a 25 minute online survey, with some metrics collected for individual respondents and some for entire households   The change in listening behavior:   Claimed cha...