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Controlled Photography

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                                                     Interior Shots  In this wide mid-shot it is apparent that my nail disturbs the image, thus i have cropped it out, this has also created the illusion of a taller ceiling. The shot captures the distortion of the reflection and the parallel walls and doors create alignment. The subject is looking in the direction of the camera lens but not directly at it and moving off-center, this accentuates the length of the corridor. The horizontal shot is of unbalanced exposure, i added a sharpening filter to accentuate it's fine details. I like how the light is reflected off the polished door because it adds to the clear plastic reflection. I have also layered a vibrant filter to enhance the colours. I took this shot to create a conspicuous symmetrical image. I tried to c...
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Audience Research

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Secondary Audience Research There are three marketing mediums: print, television and print. An older target audience would prefer print products rather than products that are streamed via technologically converged platforms as that's what they're used to. Genre of songs in correlation to ageism: From this I can tell that classical rock is the most popular genre amongst my target audience. Therefore, to create a more vintage and nostalgic retro feel I will use a hybrid of rock and another sub-genre like classical or neo-psychedelia.  The BPI’s Digital Music Innovation Panel:   During June 2011, the BPI’s Digital Music Innovation Panel conducted a survey into music consumption patterns in UK households. They sampled 1,000 adults with quotas on age, gender and household composition. They used a 25 minute online survey, with some metrics collected for individual respondents and some for entire households   The change in listening behavior:   Claimed cha...
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Record Label Research

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Columbia Record Label   An Overview: Columbia Records has come a long way from its beginning at the end of the nineteenth century, although its product remains basically the same. From the 1880s to the present, the company has sold prerecorded sound. A music industry pioneer in both technology and content, Columbia Records continues operating as one of the four label groups of Sony Music Entertainment Inc. (SMEI), a global recording company. The other three label groups within SMEI are Epic Records Group, Sony Classical, and Relativity Entertainment Group.   Columbia Records originated in the late 1880s as the Columbia Graphophone Company of Bridgeport, Connecticut. The original company was built upon the experiments of scientist Charles Sumner Tainter and Chichester A. Bell. Bell, a cousin of telephone inventor Alexander Graham Bell, was an engineer. In 1886 the two received a patent for a wax-coated cardboard cylinder on which sounds could be ...
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